About Us
Not Another "I ♥ Vietnam" Souvenir.
Small Things from Vietnam · Designed in Saigon

Our Identity: Modernizing the Souvenir
Operating out of Tân Bình District in Ho Chi Minh City, Chodole is a minimalist lifestyle and cultural souvenir brand. We aim to bridge the gap between traditional tourist keepsakes and modern, everyday streetwear. Our designs are heavily inspired by authentic Vietnamese street food elements, turning everyday local concepts into sleek, typography-driven apparel and accessories.
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100 Prints, 1 Story: Vietnam
Instead of generic souvenirs, we built our curated ecosystem around the "100 Prints, 1 Story: Vietnam" collection. We create premium, artful keepsakes that beautifully capture local landmarks and daily cultural life—from the Hanoi Train Street to the Old Quarter flower vendors, Pho, and Banh Mi.
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Quality and traveler convenience dictate our catalog. We focus on highly packable items like premium pressed wood coasters, magnets, A6 postcards, and heat-press clothing stickers. Today, Chodole's curated collections can be found in boutique concept stores and high-traffic tourist hubs across Vietnam, including Ho Chi Minh City, Hanoi, Da Nang, and Hoi An.
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